MUMBAI: Eros International has forayed into visual effects in association with Charles Darby. The new venture will be called EyeQube Studios Private Limited. Eros will provide working capital funding to the new venture of up to $5 – 7 million.
While Eros will have a majority shareholding in the new company, Darby will hold the balance of the shares.
Darby, who will be heading the new company as creative director, is one of the pioneers of digital matte paintings and has been associated with more than 45 films in the last 13 years.
EyeQube will provide cutting edge visual effects platform for Indian filmmakers. The company will employ supervisors and artists to run â€œmaster classesâ€ in individual departments and will bring in trainers who are, amongst others, ex-WETA, ILM and MPC staff.
The company is being positioned to cater to the top-end visual effects work in the industry and internationally. It will exclusively handle visual effects for all of Eros Internationalâ€™s home productions and co-productions.
Some of the projects that are being worked upon by the company are Eros Internationalâ€™s Aladin and Drona. While Aladin stars Amitabh Bachahan, Sanjay Dutt and Ritesh Deshmukh; Drona stars Abhishek Bachahan and Priyanka Chopra. Both movies are scheduled to release next year.
EyeQube Studios has kicked off a massive recruitment drive within
Eros International president India Sunil Lulla said, â€œEros is immensely proud to announce its foray into the world of visual effects and who better than Charles Darby to lead us from the front. EyeQube will help raise the bar of Indian visual effects and catapult our industry to international standards. Our artistes deserve better, our filmmakers deserve better and above all our audiences deserve better. EyeQube will produce not only Indian films with visual effects never seen before, but also be selectively involved with a few prestigious international projects. This is our chance to build something special for the Indian film industry.â€
Darby added, â€œ
Some of Darbyâ€™s work includes films such as Titanic, The Matrix, Crouching Tiger Hidden Dragon, The Fifth Element, Minority Report, Girl with a