Eros inks content alliances at Cannes


    MUMBAI: Eros International has begun celebrations of its 30th anniversary at the Cannes Film Festival by unveiling its special anniversary logo as well as announcing a series of further content alliances.

    At Cannes, Eros announced an exclusive output deal with Anil Kapoor Film Company. The first film under this umbrella to be globally presented and distributed by Eros is Feroz Khan’s Gandhi My Father (English and Hindi), which is scheduled to release worldwide this August.

    Eros also announced an exclusive output deal with producer Sajid Nadiadwala with whom the company is making Heyy Babyy, starring Akshay Kumar, Fardeen Khan and Ritiesh Deshmukh, which is slated for a global release this summer.

    Finally, Eros announced a joint venture tie-up with filmmakers Abbas Mastan, who will now exclusively make films through the joint venture company with Eros.

    The AIM listed company also unveiled the ‘first-look’ of Goldie Behl’s Abhishek Bachchan, Priyanka Chopra starrer, Drona, which is Eros’ first co-production with Rose Movies. Another ‘first-look’ was Big Screen Entertainment’s John Abraham starrer, No Smoking, which will be released globally this summer. Eros acquired 64 per cent of Big Screen Entertainment last year.

    Partner, a Sohail Khan Production, starring Salman Khan and Govinda which will be released worldwide this summer by Eros, was also showcased. This film comes through the major output deal signed by Eros with K Sera Sera last year.

    Eros International Plc chairman and CEO Kishore Lulla said, “The Indian film industry is going through an explosive growth phase. Our goal is to consolidate content, talent and global distribution in the first phase so that we can catapult the business to the next level. By consolidating the fragmented industry we are looking to give it the scale and muscle it deserves to be recognised seriously on a global platform. We are very excited about the possibilities and delighted to see our strategy taking tangible shape and thank the entire film fraternity for their continued support and faith in Eros.” 

    Meanwhile the company’s share price on the London Stock Exchange’s AIM has risen from £ 194.50 in October 2006 close to its all time high of £ 418 pounds to end today’s day at £ 392.50.