MUMBAI: Eros International Media has appointed Rajesh Bahl as chief digital officer.

Prior to this Bahl was with Star India where he headed the mobile business as part of Star Digital group. 

Bahl will be spearheading Eros International’s digital initiatives across all new media platforms including mobile, online, DTH, IPTV, cable and other emerging platforms.

Eros International group CEO and managing director Jyoti Deshpande said, "We are delighted to welcome Rajesh Bahl to the leadership team at Eros India. The digital domain is dynamic and exciting and Eros has made a significant progress in this space in the international markets. The Indian market is at an inflection point as far as the digital revolution is concerned, be it mobile, DTH, IPTV or broadband, and we hope to monetise our large content library through these new media platforms and also make strategic inroads in the space. Rajesh’s experience in music, home entertainment and television made him an ideal candidate to spearhead our digital strategy in India."

Bahl added, "Eros is an established global player with the advantage of a large content library. With the advent of new digital opportunities in India I am extremely keen to put my experience into motion. The width and depth of the opportunity both internally for Eros and externally for the sector is exciting and I am confident that the next 2-3 years will be ground-breaking."

Bahl has also previously worked with companies like Universal Music and Sony Music.