Film companies from non-traditional markets eye Mumbai Film Mart

Mumbai: The Mumbai Film Mart (MFM) will be held from 15 -17 October under the aegis of the Mumbai Film Festival.
With a focus on the non-traditional markets for Indian cinema in China, Korea, Japan, Europe and Latin America, executives from IM Global, Rapid Eye, Novo Films, Metropolitan, Top Films CIS, Showbox, Nikkatsu, Happinet, Pioniwa, 1 Production, Apex Entertainment, Zeus Film, CJ Entertainment and Huayi Brothers are among the list of global buyers, sellers and acquisition agents who have confirmed their attendance at the MFM.

The MFM will provide a platform to acquire some of the films being screened at the 13th Mumbai Film Festival. Direct contact will be established with the world sales agents from companies like Wild Bunch, Match Factory, Films Boutique, Films Distribution, Beta Film, Elephant Eye Films, Memento Films, Norwegian Film Institute, Swedish Film Institute, Urban Distribution, Bavaria Film, Terramedia Online, Kinology, who are keen to entice Indian audiences with their lineup of film titles.

The Mumbai Film Mart initiative has domestic support from the Managing Committees and Members of the Indian Council for ImpEx of Films and TV Programmers (formerly the Indian Film Exporters Association), Indian Film & Television Producers Guild, Film Federation of India, Confederation of Indian Industries and leading Regional buyers and sellers.

Senior decision makers from all the leading Indian production companies, broadcasters, home video, buyers, sellers, exhibitors like Yash Raj Films, Reliance Entertainment, UTV Motion Pictures, Eros International, Balaji Motion Pictures, Viacom 18 Motion Pictures, PVR Pictures, Cinemax, Shemaroo, Cinergy, Shreya Entertainment, Superfine Films, A.P International and Magna Home Video, will be in attendance at the MFM.

The Mumbai Film Mart is attracting direct registrations from Independent Indian filmmakers and producers with films ‘in production’ or completed projects ready for acquisition.

Balaji Motion Pictures CEO Tanuj Garg says, “A market is the important aspect of any festival across the world. I laud the efforts of Mumbai Film Festival for building its market for able content creation companies and also people from India who do not have the resources, knowledge or bandwidth to travel abroad to Cannes, Toronto, Berlinale to interface and interact with buyers from around the world who are interested in procuring quality content.”