Filmy partners IBN 7, BIG FM for quiz show


MUMBAI: Filmy’s Bollywood Ka Boss, Hindi news channel IBN 7 and BIG 92.7 FM have tied up as partners on the property.


Bollywood Ka Boss, slated to launch in early January next year, is a film based quiz show, with Boman Irani as the quiz master and is produced by Siddharth Basu’s Synergy Adlabs Media Ltd.


The show has launched its second phase of short listing the contestants, with a nationwide written test. The candidates who qualified the call for entries selection on sms, were called for a written test this week, across 16 cities in India. There were a total of 9000 people who were short listed for this exam, and the top two 50 scorers will now be chosen for the final show.


The same was covered on IBN 7 and BIG 92.7 FM, with the quiz master Irani doling out information on the test, show format and what the viewers can expect from the show. With these partnerships, Filmy will be rearing its audiences for film based quizzing, through news, views, contests, updates, Bollywood trivia etc. This partnership will also see a lot of original programming done around the concept by both the media partners, focusing on the show, the participants, the quizmaster, along with sneak-peeks of what to expect in the coming weeks.


Filmy business head Shailesh Kapoor said, “Bollywood Ka Boss is a show, which will capture the enthusiasm of viewers across the country. We’ve already got a very positive feedback from the trade and the viewers on the concept, Boman as quiz master, and Siddharth Basu. And now, with IBN 7 and BIG FM on board, we’re sure to garner a substantial chunk of viewer mindspace in the coming months. The show format is in the last stages of finalization and we’ll be launching it with a high decibel marketing campaign in December.”