MUMBAI: BIG 92.7 FM will now be aired in Ranchi and Vizag taking the count of its stations to 35.
In the first phase of its launches, BIG FM set up stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase saw launches in several mini-metros including Jammu, Srinagar, Aligarh, Jhansi, Bikaner, Chandigarh, Bareilly, Hissar, Bhubaneswar, Guwahati, Jalandhar, Goa, Bhopal, Baroda, Rajkot, Kanpur and now Ranchi and Vizag at the end of which, the total count will be taken to 45.
BIG 92.7 FM has taken aboard several well-known personalities and has created a programming mix to entertain and inform the listener with utilities such as traffic and weather updates along with time checks and health tips. Another programme offering is the ‘Acknowledgement of local Heroes in Society’ through which the radio station aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society
In Ranchi, BIG RJ’s â€“’W’ Dilwala, Sneha and Avi will be entertaining the capital of Jharkhand. The airing will start at 6am with Vandana followed by Breakfast show BIG Chai 7am -10 am. Other shows include Episode 927, Ye Meri Life Hai, Pyar Pange etc, BIG Googly and Raater Chandni Main Aur Kaun.
In Vizag, BIG RJ’s Veeru, Seenu, Anjali and Srijyothi will take charge. Kids from PAPA (Public & Police Association for street children), who were chief guests for the event released 927 balloons on-air marking the official launch of the station.
BIG 92.7 FM already has Abhishek Bachchan as the brand ambassador in the Hindi belt and Asin and Upendra are the brand ambassadors for Southern region.
BIG 92.7 FM, Regional Head East and South, Soumen Ghosh Choudhury said, “We are very excited about launching in the cities of Ranchi and Vizag. We are proud to be the first private radio station to launch in Jharkhand. The programming mix of the station in Ranchi with programmes like BIG Chai, Ye Meri Life Hai, Pyar Pange etc, and Raat Chandni Main Aur Kaun have been put together after much research and understanding of local requirements . In Vizag too with programmes like BIG Luck, Voice of Vizag, Andhra Soda buddi, Tollywood Tamasha, Style, Serial Killer,Lunchkosthava, Sye ante Sye and Sagar Kinare, we are sure to rule the entertainment space of the people. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the cities of Ranchi and Vizag. We are sure the cities will welcome us with open arms and will enjoy the programmes on our station.”