Gitanjali introduces Bollywood Jewels for IIFA

MUMBAI: It was a night of bling, glitter, glamour and extravagance to celebrate the success of fifteen years of branded jewellery in India by the Gitanjali Group. The evening saw a mix from the world of fashion and Bollywood like Salman Khan, Bipasha Basu, Neil Nitin Mukesh, Celina Jaitely, Dino Morea and a host of others walking the ramp for designers like Neeta Lulla, Rocky S and Vikram Phadnis.

The highlight of the evening was the introduction of IIFA BLING with Gitanjali creating a line of Jewelry (Diamond / Gold / Silver / Fashion) and Watches. This line will be labeled Bollywood Jewels for IIFA.

Cricketers like Viraat Kohli, Manish Pandey & Pravin Kumar walked the ramp.

Gitanjali chairman and MD Mehul Choksi said, "It gives me immense pride to state that branded jewellery in India has successfully completed 15 years and that the Gitanjali Group have been the pioneers. Gili set an example 15 years ago and revolutionized the entire concept of branded jewellery. This success has been possible due to a lot of perseverance, hard work and team effort. Tonight’s evening is a tribute to my fraternity without whom this would not have been possible."