MUMBAI: UTV Motion Pictures’ Dhan Dhana Dhan Goal, in association with Bindass, which is scheduled to release this week has recovered its cost of production claim the producers.
The movie, which has been produced at a cost of approximately Rs 160 million (Rs 16 crores) hits theatres worldwide on 23 November. The film stars John Abraham, Bipasha Basu, Arshad Warsi and Boman Irani,
UTV claims that syndication of satellite, music rights, territory pre-sales, home video, in-film advertising with brands like Reebok, Western Union and Gillette have contributed to the cop recovery even before the film release.
This is aside from the media and promotional support offered by these brands. Reebok, which sponsored the clothing line in the film, will retail the Goal range across 535 outlets in India. There will also be co-branded window-displays in Reebok showrooms promoting the Goal collection, which includes apparel and accessories related to football that figure in the movie.
The company has also licensed the gaming rights for the film to Indiagames, which has tied up with FIFA to launch the Goal-FIFA challenge on the Games-On-demand platform.
The star cast of the film has gone all out to promote it, featuring on reality talent shows like Nach Baliye, Jhalak Dikhla Jaa and Voice of India, and gracing premieres in Dubai and Mumbai, with a London promotional visit thrown in too.
ESPN Star Sports will integrate the catch-line of Goal – Duniya Goal Hai – to promote English Premier League matches to be telecast on ESPN in the month of November. John and Bipasha will promote the line on ESPN Star Sports through channel ID’S all through November when the channel will run a contest to select five winners who get to watch an English Premier League match in the UK.
Closer home, UTV has tied up with Zee Sports to organize the Goal Bus Tour in Delhi. The entire Goal team comprising the lead actors and other players of Southall Team have visited malls, schools and colleges in Delhi and interacted with their fans.