MUMBAI: Hrithik Roshan will soon be seen donning the look of a Roman Emperor, in the new Milano television commercial (TVC). The TVC is being directed by Indrajit Nattoji ,at Mehboob studio.

The new Ad features Roshan in a new avatar of a Roman Emperor. He will be seen with English model, Scarlett. Nattoji says, “Scarlett is an English model who can act too, since that was top priority. It was her light eyes that caught my eye and the fact that she could look both arrogantly proud and beautifully sensual.”

“Like with the earlier Milano ad, the product i.e. the Milano cookies is a catalyst for sensual romance, but the scale is a 100 times bigger. Set against a massive background of 10,000 warriors, we are almost filming a Gladiator in 30 seconds,” adds Nattoji.

The second phase of the shooting of the war scene is scheduled to begin in Gran Sasso Campo, 150 kilometers from the historic city of Rome, around mid-May. Hrithik will be shot against blue screen as the film involves high-end special effects.

“We had sourced for locations in China, Thailand, Malaysia, Prague and Turkey before settling on Italy. It wasn’t just the historical significance of Rome and the fact that the packaging of the product is very European that drew him. I was also influenced by his  classical good looks reminiscent of a Greek God,” informed Nattoji.

The post-production will be done in Malaysia. “We’ll be going the way of the Hollywood hit, 300. Twenty extra warriors are going to multiply into 10,000,” says Nattoji.

Nattoji further elaborates “But special effects aside the real challenge is telling an epic story of love and seduction all in 30 seconds. That’s what really excites me”