MUMBAI: The promoter of India’s leisure & infrastructure company Country Club Y, Rajeev Reddy, has launched a new business venture that aims to tap the hitherto unexplored potential of the Rs. 50,000 crores Indian wedding space.

The business venture named Country Vivah, which aims to be a one-stop destination for weddings, was launched by Hrithik Roshan and his wife Sussanne Roshan.

Reddy pointed out Country Vivah as a business proposition is a natural extension for the company. "We would leverage our tremendous experience in the hospitality field to make this venture a resounding success," he said.