MUMBAI: Anurag Kashyap’s Back Friday, set for a 9 February release, has announced an anti terrorism contest in association with the Barista chain of cafes.

The contest is aimed at communicating the film’s anti terrorism message to the Barista clientele of young adults, says a company release. Coffee lovers across Mumbai, Delhi, Pune, Bangalore and Kolkata will be targeted in this promotional exercise.

The contest is themed on Mahatma Gandhi’s famous quote, “An eye for an eye makes the whole world blind”. As part of the promotion, contestants stand to win prizes that include Black Friday posters, T-shirts and a free lifetime supply of black coffee.

Also, as a part of the film’s promotion, burnt out cars, that symbolise the 1993 blasts, have been put on display at Fame Adlabs and IMAX Adlabs in Mumbai, PVR Saket and Pacific Mall in Delhi and PVR Forum in Bangalore. 

The film is being released in India and the USA on 9 February by Adlabs.