MUMBAI: iDream Independent Pictures, a new London based sales agency, made a successful start at the recently concluded American Film Market (AFM). iDream’s product line-up started with four films at the AFM – Kaushik Ray Gupta’s On Life and Enlightenment – a five part documentary series featuring the Dalai Lama; Antara Bharadwaj’s Telling Lies – a thriller starring Melanie Brown, Jason Flemming; Manish Gupta’s Karma Confessions and Holi – a drama featuring Sushmita Sen, Naomi Campbell and Drena Deniro (daughter of Robert Deniro) and Pankaj Advani’s Cape Karma – a surreal thriller starring Audrey Woodhouse.

The documentary series featuring the Dalai Lama was a clear winner – it was sold to major territories such as Australia, New Zealand, Spain, Germany, Sri Lanka, Austria, Switzerland, Netherlands, Belgium, Luxembourg, Singapore, Indonesia, Philippines and Malaysia. Negotiations are on with Brazil, UK, France, Italy, Japan and major TV broadcasters and studios for the North American Television rights.

Karma Confessions has been sold in the far eastern territories such as Indonesia, Singapore, Malaysia and the Philippines, while Telling Lies and Cape Karma have also attracted buyers from similar territories. 

Based in India and London, iDream Independent Pictures (IDIP) is a sales agency set up to sell independent Indian films worldwide. The company believes in independent cinema and is interested in backing top quality Indian films, which have the potential of reaching beyond the Indian diaspora especially in the US, the UK and other fast developing markets. IDIP has been promoted by independent film producer, iDream Production and Crossover Capital. IDIP was represented by Rohit Sharma as vice president sales at the AFM, and the company is looking at representing five more films for the forthcoming Cannes Market in 2007.