Producer Ritesh Sidhwani has come out with a unique and innovative idea to promote his forthcoming Shah Rukh Khan starrer Don. The producer has designed a sleek cardboard pop corn covers sporting Shah Rukh Khan’s Silhouette image against a backdrop of Malaysian Sky capers.

The idea has hit off well with a couple of cinema houses around town that the producer’s office has been taking requests from other theatre chains for providing more and more of such unique publicity packages. Now that makes it more interesting to see how much popcorn people will munch while watching the Don in nail-biting action coming this Diwali and Eid.