MUMBAI: Indiagames and Sidebar, Inc. have entered into a strategic relationship. Indiagames has selected Sidebar’s Smart Menu TM solution to deliver personalized recommendations with the rollout to occur in the upcoming quarters.

"Games are by far the biggest category of content purchased by mobile users and Indiagames is a leader in offering a wide variety of titles of games and other content. As our large user base and content catalog continue to grow, Indiagames is always looking for ways to improve sales through intelligent merchandising. We see Sidebar’s Smart MenuT solution as a key part of our strategy, and we will use Sidebar’s advanced personalized recommendation engine to present each user the games and content they will be most interested in purchasing," said Indiagames COO Samir Bangara.

"Indiagames is one of the most important players in mobile games globally, and they continue to set new standards in user experience. We look forward to working with them to provide truly personalized content recommendations for their tens of millions of customers. In addition, we will deliver enhanced merchandising abilities to maximize revenue and margin contributions with our dynamic, real time Smart MenuT solution," said Sidebar CEO Patrick Kennedy.