Mumbai: Indiagames has launched its retail game packs for its online gaming service Games on Demand, which will be made available across stores in the country through UTV Home Video’s distribution network.

Indiagames will initially launch four different games pack collections at a piracy-beating price point including Cricket, Strategy, Shooters and an Ultimate Collection, featuring some of the best action games. Each game pack will feature three games, along with a GoD player and a three months subscription to the GoD service.

Indiagames CEO Vishal Gondal said, "The growing retail segment in India is going to be a key driver for the adoption of games. With the launch of our gaming packs in retail stores, the Games on Demand service will now be made more accessible to a wider audience. The three month subscription offer with each pack is a huge value proposition that is bound to appeal to consumers from content and a price vs. value proposition."

Adds UTV Motion Pictures CEO Siddharth Roy Kapur, "There is a great marketing angle that has been installed for this category i.e. every subscriber has a chance to win prizes worth Rs. 2 crores, and all that one has to do is just play these games".

Going ahead, UTV Home Entertainment vice president Prakash Nathan said, "Along with the gaming category, UTV will be the only distributor in India that will cover national and international interactive content offering a serious gaming experience to the end consumer."

Games on Demand, also known as GoD is the online subscription based gaming service from Indiagames featuring a catalogue of over 200 world class PC games at a piracy beating price point from leading International publishers. As part of its retail initiative, Indiagames has tied up with UTV Home Entertainment as its distribution partner, to make available these game packs at retail outlets across India.