MUMBAI: Interactive Television has acquired the on-screen media rights for 11 Fun Cinemas multiplexes.

As per the ad pact, all advertising deals in any of the eleven Fun Cinemas screens will be routed though Interactive Television. The screens include Fun Cinemas screens in the NCR region, Panipat, Gulbarga, Lucknow and Chandigarh.

Interactive’s vast experience in the in-cinema advertising industry and its team’s efficiency and expertise are factors that went in its favor.

Interactive Television CEO Ajay Mehta says, “We are extremely thrilled to have a reputed brand like Fun Cinemas on board amongst our already existing stream of established multiplex chains. With this partnership we hope to cater to our clients needs better and make their brand reach more effectively to up market audiences across the country.”

Fun Cinemas vice president marketing Anand Vishal adds, “With Interactive coming in as our onscreen partner our multiplex chain stands to have 50 per cent market reach of top corporates in India. Interactive has been the strongest player in the category and we definitely want to make the most of it.”