MUMBAI: Italian fashion brand for timepieces and jewellery, Police has appointed Bollywood actress Isha Koppikar as its new Indian brand ambassador.

The announcement event also saw the brand’s first ever showing in India through its Fall-Winter 2007-08 collection.

Koppikar will endorse the entire range of watches and jewellery under the brand Police Time & Jewellery.

At the event, Koppikar was presented with Police watches by Ganga Watches managing director Haresh Chainani to mark the onset of her association with the brand.

Chainani said, “Police as a brand comes across as bold and independent. We chose Isha Koppikar for her confidence and diverse facets. She has a personality and attitude that blends well with Police. Thus, when we were looking for a new face – a brand ambassador we considered her as Isha fits the bill and we are happy to have her on board as Police brand ambassador. Today the Police range of accessories has attitude to match with style and the exclusive showing, today, portrays the brands popularity and easy accessibility of international trends in the Indian market.”

Koppikar added, “A synergy is always important between the brand and the personality; and that’s where the Italian brand Police watches and jewellery and I find a common ground, of that of a bold sporty individual who loves challenges and grows with a strong conviction of poise and determination.”