Mumbai: Zee Cinema will premiere Dhamaal on 31 August at 8:30 pm along with a quiz Dekho Dhamaal Bano Malamaal during the film.
Through the contest, Zee Cinema will give viewers a chance to win upto Rs 1 lakh during the telecast of the movie. Ten participants with the right answers and maximum number of SMS would be entitled to win an amount of Rs 10,000 each.
Zee Cinema business head Mohan Gopinath said, "Comedy as a genre is always well accepted by the audiences. We premiered Dhol a while ago, which received great response, and now we expect similar kind of performance by Dhamaal. We wish to give our viewers an all-round entertainment experience with the movie and hence the unique contest has been designed to keep the enthusiasm alive."
Dhamaal stars Sanjay Dutt, Riteish Deshmukh, Arshad Warsi and Javed Jaffrey.
