MUMBAI: Skybags – a new range of travel bags from VIP – has appointed John Abraham as its brand ambassador.

The association of John Abraham and Skybags blends perfectly with the brands objective of establishing a connect with the urban youth of the country.

VIP Industries vice president – marketing Manish Vyas said, "The Indian consumer is fast changing and to keep up with their evolving needs, VIP Industries has been constantly diversifying its product line-ups to target newer market segments. Skybags has been launched as an initiative in this direction with John Abraham as its brand ambassador, bringing to the forefront its attributes of style and fashionability. John’s attitude, fashion sensibilities and style perfectly mirrors the brands’ attributes, thus making him the apt choice."

Abraham added, "My endorsement of Skybags comes naturally because of the seamless ease in which this trendy product fits into my lifestyle Skybags has everything I would like my bag to be. Skybags has become my secret stylish travel partner that accompanies me on all my outdoor trips. I feel privileged to be associated with Skybags, as the aspect of style which Skybags is bringing into travel, is new in this category."