Star TV partners Dolby to bring cinematic surround sound for 4 channels


MUMBAI: Star TV is using Dolby Digital Plus to deliver cinematic surround sound and premium listening experiences through four of its high-definition (HD) channels in India namely Star Plus, Star Gold, Star Movies and Star World.

"Star India’s creative leadership, matched with Dolby’s superior audio technology, is a reaffirmation of our promise to bring our viewers a world-class HD experience. We’re extremely happy that Dolby has joined hands with us to help take the viewer experience of TV to the next level through HD," said Star India CEO Uday Shankar.

"We are pleased to be working with Star TV to transform the sound of television entertainment in India. Dolby Digital Plus brings cinematic surround sound for movies and stunningly realistic sound for television programs so Star TV viewers can enjoy their favorite content as the artists intended," said Dolby Laboratories vice president – Asia Pacific Mahesh Sundaram.

Dolby Digital Plus delivers superior audio quality for a richer surround sound experience and supports up to 7.1 channels of cinema-quality sound.