MUMBAI: Using the creative acumen of the advertising world as a force to bring about a change in the society, Rajasthan Patrika has joined hands with Cinemax to make a brief announcement on the ‘Concerned Communicator Awards’ (CCA). 

Held at the theater’s Red Lounge, Abraham was appointed as the brand ambassador for CCA. Rajasthan Patrika director Siddharth Kothari, was also present.

Abraham, Madison Communications CMD Sam Balsara, Kothari and ad man, Prahlad Kakkar addressed the crowd present about the social changes that can be formulated in the society through initiatives like CCA. 

Abraham appreciated the efforts initiated by the publication towards the society. Kotharti also threw a light on the way Rajasthan Patrika Group has fulfilled its social commitment and also on CCA and Rajasthan Patrika’s vision for it. It came out as a good news for the participants as with grace period the last date was announced as 31 August.