NEWS

JumpTV to add Sahara channels to its lineup

BY BOC EDITORIAL · November 27, 2006 · NEWS

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MUMBAI: JumpTV Inc. and GloboSat Entertainment LLC have signed an exclusive internet-broadcast agreement to offer Sahara Group’s three Hindi channels…

MUMBAI: JumpTV Inc. and GloboSat Entertainment LLC have signed an exclusive internet-broadcast agreement to offer Sahara Group’s three Hindi channels on JumpTV’s online television platform in selected territories.

GloboSat Entertainment Networks International is a premier global entertainment and broadcasting company with distribution rights to Sahara One TV, Sahara Samay and Sahara Filmy.

JumpTV International president and CEO Kaleil Isaza Tuzman said, “Hindi is the fifth most spoken language in the world. The addition of these channels makes it easier for the millions of Hindi speaking people living outside South Asia to remain connected to the television programming they know and love from home.”

JumpTV’s Asia-Pacific general manager of group Kevin Foong said, “JumpTV remains focused on securing the global IP rights to top channels in key regions worldwide. The potential for adding more subscribers by making Sahara programming available online is exciting and provides the partners in this agreement an opportunity to profit through a revenue sharing structure.”

“Globosat Entertainment is delighted to announce their association with JumpTV in launching our premier channels, Sahara One, Sahara Samay and Sahara Filmy through the World Wide Web (Internet) in territories worldwide covered by the contract. We look forward to a mutually beneficial relationship,” said Globosat Entertainment director Adris Chakraborty.

GloboSat president and CEO Sudhir Vaishnav said, “With our state-of-the-art production and broadcast facilities in New York and Toronto, we are able to create local content as per market needs. Our strategic partnerships with DTH, cable, broadband, IPTV, mobile and other platforms spanning across North and South America, Europe and the UK help our broadcast partners to build international presence faster.”

Sahara One, Sahara Samay and Sahara Filmy will be priced individually at $9.95 per month when launched commercially and will likely become part of a future bundle of South Asian channels. Popular programming on these channels include: Rokkky Mera Naam, …Harr Dil Kuch Kehtaa Hai and Chala Lallan Hero Ban-ne.