Mumbai :The entertainment space could likely see a new player soon. Industry sources have said that K Sera Sera Productions is exploring options of launching a music channel.

K Sera Sera, which is currently into film financing, producing and in the electronic media and multimedia businesses, apparently finds the music industry to be a fast growing sector.

The Indian music broadcast industry already has major players including ETC, one of the country’s leading entertainment channels apart from the newly started Music India. “We are in negotiating stage of starting our own music channel. Everything will be final within a couple of days,” confirms Parag Sanghvi of K Sera Sera Productions.

Insiders say that K Sera Sera could join the hands with existing players in the form of a joint venture. But things are apparently at a very early stage.