K Sera Sera to open 500 miniplexes across India


MUMBAI: K Sera Sera will soon be opening 500 miniplexes across the country with a total of 1,000 screens.

The company will be incorporating a new private limited wholly owned subsidiary for opening these miniplexes. The company’s subsidiary K Sera Sera Technologies has also started developing new technology for digital cinema.

K Sera Sera targets to open the miniplexes in every district of India, which will have two screens each with a capacity of minimum 75 and maximum 125 seats. These miniplexes will also double up as an education centre from 6 am to 12 pm. After 12 pm to midnight, they will run as a theater, so as to make complete use of the infrastructure.

The miniplexes will have a feel of the multiplex and will maintain the same quality as a multiplex. K Sera Sera will be involving local people on a franchise basis to open these theaters.

Speaking to Businessofcinema.com, K Sera Sera executive director Sanjay Lai said, “The requirements for the franchise includes 3500 – 4000 square feet space and an investment of around Rs 40 to Rs 50 lakhs. The rest will be taken care of by us.”

The rate of the tickets at the miniplex will be comparatively lower than the multiplexes at around Rs 80 and below. We want entertainment to be affordable and reach every district in India,” informs Lai.

The first miniplex will be operational in Ahemadabad by January, 2010.