MUMBAI: Actress Kalki Koechlin, who made her acting debut with Anurag Kashyap’s Dev D, has been signed by Mircromax Mobiles as its brand ambassador.

The new TVC of Micromax Mobiles’ M2 music handset featuring Koechlin shows her using her phone to get together with her boyfriend in a movie theatre. The ad’s catch line is "Micromax M2: looks like a music player, works like a phone." Prior to this, Koechlin has also featured in the Coke ad with Imran Khan.

Mircromax Mobiles already has Akshay Kumar and Twinkle Khanna as its brand ambassadors.