MUMBAI: After Britain based luxury brand Alfred Dunhill named Indian producer – director and television host Karan Johar as its brand ambassador, luxury watch brand Timond has appointed him as its worldwide brand ambassador.

The association with Johar will commence with a gamut of advertising appearances, events, retail promotions and PR management.

Johar will don his new role as brand ambassador for Timond from July 2007. He will be seen sporting the luxury watch at parties, events, talk shows besides endorsing the brand in his forthcoming movies. The first of the succession of events will kick-off in August with the launch of Timond’s limited edition Tourbillon series.

This will be coupled with advertising and brand promotion activities nationally. Visual merchandizing using Johar’s brand image at various retail outlets nationally where Timond is retailed will also be used.

“Timond stands for luxury and precision, an aspiration brand for achievers. Karan Johar who is himself revered as a lexicon of luxury makes a perfect fit to personify the inherent values of our brand. Moreover Timond which is renowned for its gold, diamond and Swiss technology will aesthetically join forces with Karan Johar, a multifaceted achiever, filmmaker, anchor and a businessman. Thus making him a perfect collaboration for our brand,” said Timond brand manager Tejas Soni.

Johar adds, “Timond appeals to me for its elegance, exclusivity and accuracy. The presence of solid gold and diamond embellishment makes it a real treat for my wrists. I personally feel it a great privilege to be associated with the brand.”

“By offering luxurious gold and diamond watches at affordable price we see higher amount of acceptability among luxury watch aficionados. Now with Karan Johar being the face of our brand we believe that acceptability will augment further,” says Soni.

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