MUMBAI: Actress Katrina Kaif has replaced Aishwarya Rai Bachchan as the brand ambassador Gitanjali’s Nakshatra Diamond jewellery.

Aishwarya Rai Bachchan has been endorsing the brand since 2004.

"I am delighted to be associated with a brand like Nakshatra that has garnered immense popularity not only in India but worldwide. I hope this association is amiable and mutually profitable," Kaif said.

Gitanjali Group chairman Mehul Choksi added, "Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. She lends a refreshing look to the brand. We are excited about having her on board as the new face for Nakshatra."

Some of the brands that Kaif has been associated in the past are Silk n Shine, Kodak, Vijay Mallya’s IPL team, Veet, Lakme Beauty, Provogue and Dyna Soap.

Some of her upcoming films are Vipul Shah’s Singh Is Kinng, Rajkumar Santoshi’s Ajab Prem Ki Ghazab Kahani, Subhash Ghai’s Yuvraaj and Atul Agnihotri’s Hello.