MUMBAI: Sony Corporation has appointed Keki B. Dadiseth, former director on the Board of Unilever plc in London and chairman of Hindustan Lever Limited in India, to the position of chairman of the Board of Sony India and senior advisor to Sony Group in India, effective immediately.

In this role, Dadiseth will provide leadership to further enhance Sony’s presence in the country and give strategic advice and support to the Sony Group in India as senior advisor. In particular, Dadiseth will work with Sony’s broad range of businesses in India, from electronics to entertainment, to further enhance cross-company initiatives, new business development, external relations and the strength of the Sony brand.

He will report to Sony Corp chairman, CEO and president Sir Howard Stringer.

"India is a critically important market for us as we move to transform Sony into a fully integrated, agile and more innovative global company. With his extensive international experience and his strong ties across industries in India, Keki will play a vital role in furthering Sony Group initiatives both in India and on a global level. His experience will be invaluable to us as we rapidly implement our strategic direction," said Stringer.

Prior to his association with Sony, Dadiseth spent more than 30 years at Unilever and its group companies where he held senior executive positions in finance and general management until he retired from Unilever’s corporate Board in 2005. He is now closely associated with various industry, educational, management and medical entities in India and is a Non-Executive Director and Chairman of several companies in India, the UK and the USA.