MUMBAI: Khushi Advertising has bagged the exclusive rights of adfilm screening across Cinemax multiplex chain. The rights have been given for all existing and upcoming Cinemax multiplex screens across India for three years.

Khushi Advertising proprietor Pranay Shah said, “We have been in the business for last 5 years and have been always innovative and aggressive in our approach. This is the turning point for our organization and from here we can only go up. We have been an open resource for direct clients, agencies and media marketing firms to reach the best advertising locations across India. The media devices used by us have been acknowledged as the best for advertising. This association with Cinemax will see more of our visibility and dominance in entertainment segment.”

Cinemax has more than 115 screens across 18 Indian cities and another 300 screens in the making.

Cinemax India CEO Sunil Punjabi added, "Khushi & Cinemax have always worked closely & this onscreen association has only got us closer. Cinemax is growing aggressively in 18 cities & will now be able to give advertisers a Pan India reach through its network."