MUMBAI: This December, National Award winning actor, Konkona Sen Sharma will be seen in the National Geographic Channel’s My Brilliant Brain. She will be part of the special Indian film, which will be aired along with the international line-up.
My Brilliant Brain is a series that makes viewers re-think the abilities of the human brain as it looks at a group of remarkable people and poses questions about the origins of genius: are these extraordinary abilities genetic, developed or acquired by accident?
Speaking on the initiative, National Geographic Channel, South Asia, Managing Director, Nikhil Mirchandani said, “Our mission properties have always showcased exceptional content, encouraging viewers to re-assess the world they live in and expand their thought horizons. My Brilliant Brain will take Indian television programming to the next level with content so impressive and well-packaged that it truly suits the evolved viewer we have today. This unique initiative will also provide our advertising partners an ideal opportunity to reach out to their target consumer”.
“My Brilliant Brain is very special for us at Nat Geo India as it is the next big initiative with a local connect and also strongly communicates our philosophy of Think again. With a truly phenomenal line up including a very special film from India, we are looking at promoting this series innovatively through extensive on-air, on-ground and on-line activation thus giving it a 360 degree approach for both our viewers and advertising partners”, added National Geographic Channel, India, Senior Vice President â€“ Content and Communication, Rajesh Sheshadri.
My Brilliant Brain is Nat Geo’s big India based initiative after Mission Everest and Mission Udaan. It will be extensively promoted on-air, on-ground and on-line through various consumer outreach programmes in association with Nat Geo’s partners for the series. The focus of the promotional activities will be to stimulate and challenge the brains of viewers nation-wide.