Lawman Pg3 recently launched the ‘Y-fi’ stitch, the first Indian patented denim product to the International market and is launching yet another international patented product called "VERTEBRAE" in India.
Kewal Kiran Clothing chairman Kewalchand Jain said, "Vertebrae is an innovation that is a smart twist in styling and fashion and will be our second design & style patent. Just like Y-Fi’s style gave the wearer a second look by a passerby, the Vertebrae collection will make more heads turn."
Kewal Kiran Clothing director Vikas Jain added, "Apparel is one segment that will draw new customers every season. And they say Fashion never goes out of Fashion. It is intriguing to read the minds of the current generation and meet their style aspirations. Fashion is tricky, yet LawmanPg3’s innovations – Y-Fi and Vertebrae range are stylish and fresh. We are very proud and happy to have Ms Kanagna Ranaut as a part of this design and fashion revolution. Ms Ranaut is one of the most stylish actress in Bollywood and is looked upon not only as a style icon but also a trend setter. With Ms Ranaut as a brand ambassador we are sure that Vertebrae will be a leader in the denim fashion category.”
Ranaut said, "Lawman’s denim wear has an exciting new uber-cool designer look and feel which I think will be very popular amongst the youth. I am very happy and excited to be its brand ambassador."
