MUMBAI: BIG Street has appointed Ashwin Padmanabhan as its national head.

As National Head of BIG Street, he will report to BIG Live and BIG Street business head Rabe Iyer. Padmanabhan has been with the group since its inception, and prior to moving to BIG Street, he was spearheading the Delhi operations of 92.7 BIG FM as its station head.

At BIG Street, Padmanabhan’s key role will be to build and grow the BIG Street business, thus enabling a significant contribution to RBNL. He will focus on acquisition and creation of innovative OOH inventories across the country. Along the way he will drive research on the usage and consumption of BIG Street’s OOH offerings.

Iyer said, “BIG Street aims to completely transform the way outdoor communication is being looked upon by marketers. I am extremely confident that Ashwin will add tremendous value to BIG Street, more so because his earlier roles have allowed him to gain tremendous experience in understanding the vast national audience. BIG Street aims to completely transform the way outdoor communication is being looked upon by marketers. I am extremely confident that Ashwin will add tremendous value to BIG Street, more so because his earlier roles have allowed him to gain tremendous experience in understanding the vast national audience.”

Padmanabhan said, “I am really excited about this new role. RBNL is an extremely dynamic and growth focused organization with constantly evolving opportunities. BIG Street has built superlative OOH assets in the North, and in the coming months we will be focusing on the West to evaluate opportunities and build assets. With this we will be able to offer our clients innovative OOH assets across key markets.”