MUMBAI: LG Electronics India has appointed actor – producer Akshay Kumar as the brand ambassador for LG Flat Play Display (FPD).

A marketing and advertising campaign featuring Akshay will soon be rolled out.

LG has planned a multi-media campaign targetting print, television, radio, outdoor, cinema and the internet media.

LG Electronics India managing director Moon B Shin said, "We have chosen Akshay as our brand ambassador for LG FPDs because he personifies the LG brand. He is a big style icon, gizmo and action freak."