MUMBAI: LG Electronics has launched its new Blu-ray home theater system – HB954TB and its new BD370 Blu-ray player, which brings internet contents into the living room.
HB954TB is LG’s first premium Blu-ray home theater system, providing absolute clarity in audio and video as well as unlimited access to diverse content from Blu-ray discs to YouTube instant streaming. It is also endlessly connectable to the latest components, with customizable settings.
The BD370 supports BD Live (BD-ROM Profile 2.0) enables users to connect to the internet and enjoy the streaming services of movie trailers, subtitles, related quizzes and multi-player interactive games, etc. With high-speed internet, users can access to a wide range of videos, such as current events, hobbies or viral videos, from YouTube.
LG Electronics India managing director Moon B. Shin said, "We are committed to the Indian consumer and aim to pamper him with the world’s most technically advanced products. We at LG through our dedicated research have discovered that stylized design and smart technology will play a major role in capturing customer satisfaction & loyalty. Thus, the futuristic approach of LG India shall be to continue such launching revolutionary products which will further complement the urbane lifestyle of its audience."
LGEIL business group and marketing head, home entertainment Amitabh Tiwari added, "The launch marks LG’s entry into a new and developing but promising market of Blu Ray technology enabled products. The overall Blu-ray market is growing every year, and the rising popularity of Full HD TVs is also driving expansion in the market. More and more people are looking for players and content which use the full potential of their new systems. LG’s HB954TB Home Theatre system and BD 370 Blu Ray player is designed specifically to meet these needs. But the trend of the Blu-ray market depends upon the content availability at affordable prices. The sooner the content is available, the faster the technology will pick up and LG is ready with its BD players to capitalize on this."
