MUMBAI: Limca is all set to launch its latest summer campaign Splash

of Freshness featuring actress Hrishitta Bhatt.

Coca-Cola India vice president marketing Ricardo Fort said, "Limca is

known for refreshing its consumers both physically and emotionally.

The new Limca ‘Splash of freshness’ summer campaign takes the magic of ‘water-like freshness’ to the next level by using ‘Romance’ as a key

to emotional rejuvenation. I am confident that this latest

communication would find a special appeal amongst all soft-drink

consumers".

In addition to leveraging mass media, the out-of-home creative has

been conceptualized keeping in mind the need to communicate freshness

and emotional rejuvenation even in a static medium. The vibrant

interplay of light and colors with the soothing feel of water is the

dominant theme.

The 3-D Limca logo adds to the look and feel of the design. Innovative options of the same visuals will be executed across all key markets.

The latest Limca summer campaign has been conceptualized by Ogilvy & Mather and directed by Vinil Mathew of Foot Candles Films.