MUMBAI: Madison Media has appointed Dnyanada Chaudhari as COO of its new unit, which will be formed shortly.

Chaudhari has 15 years of experience in media, working with media agencies like Lodestar and ZenithOptimedia and on the advertiser side, driving the media mandate for advertisers like Hindustan Unilever, Marico and ICICI Prulife.

Madison Media group CEO Punitha Arumugam said, “Dnyanada is definitely going to be a great asset for us. Her experience spanning agency and client media functions is hopefully going to bring a holistic perspective to our services.”

Chaudhari added, “I have worked closely with Punitha during my stint at Marico and Sam on many industry related issues. I am happy to be part of the Madison family and it is a privilege to be groomed under their leadership. I am looking forward to offering my experience to drive disruptive thinking, leverage scale and best practices for our clients.”