Mumbai: Thums Up has launched the ‘Thums Up Khaaleja Unda’ initiative for the consumers in Andhra Pradesh. This was unveiled by brand ambassador Mahesh Babu along with Hindustan Coca-Cola Beverages senior vice president, south region Deepak Kaul.

This initiative will give 30 lucky winners an opportunity to meet and perform actions stunts (under expert supervision) with Mahesh Babu.

As part of this initiative, consumers need to purchase a bottle of Thums Up and look for a 9 digit unique code under the bottle’s crown or behind the label. The consumers then need to SMS ‘Mahesh’ to 09869 98 98 98 from their GSM / CDMA mobile phones. Additionally consumers have the option to Call 09869 98 98 98 and register the unique code through an Interactive Voice Response System (IVRS). This initiative is applicable on all 200 ml, 300ml returnable glass bottles (RGB) and also 600 ml & 2 liters Thums Up PET bottles. One winner will be announced everyday through a lucky draw.

Mahesh Babu said, “Thums Up a brand which is all about action and adventure and you will find these elements in my upcoming movie Mahesh Khaaleja. I am thrilled to unveil the Thums Up Khaaleja Unda initiative which gives me an opportunity to connect with my fans."

Kaul added, “What makes this initiative all the more exciting is that 30 lucky winners would get an once-in-a-lifetime opportunity to meet and perform action stunts with their favorite Telugu Superstar, Mahesh Babu".

As part of Thums Up’s association with Mahesh Babu starrer Mahesh Khaaleja, a special Thums Up 6 can pack priced at Rs 120 is made available in select outlets in the state. Each 6 can pack will include a special DVD with exclusive footage of the soon to be released Mahesh Khaaleja.