MUMBAI: BIG 92.7 FM has roped in noted anchor, film personality and cricket expert – Mandira Bedi for the Indo – Pak series from 8 November to 12 December, 2007.
Bedi will give expert comments on the radio station, which will include a review of previous day’s match in the breakfast show and comments from her across day parts on the match. She will give her own take on everything around the series, cricket players, matches, third umpire decisions, statistics, jokes, coaches etc.
BIG 92.7 FM, National Programming Head, Manav Dhanda said, “We are very excited about this new initiative. Cricket is the biggest and the most celebrated sport in the country and we are providing relevant and credible on-air content keeping our listener’s requirements in mind. We are very proud to be associated with an eminent and recognized personality like Mandira Bedi who will undoubtedly bring an interesting mix of pure cricket and great review in the form of a complete entertainment for all cricket lovers…we want all our listeners to enjoy the Indo – Pak series … the BIG way!”
Bedi added, “Cricket is a religion in India! Cricket on Radio is great, firstly because it is an aural medium and much is left to imagination and secondly given the increasing number of people who tune into radio today. What I am here to do, is to just offer interesting and entertaining insights on the matches for listeners to enjoy. We are here to provide the best of cricket entertainment to cricket lovers. I am excited about reaching millions of people across the length and breadth of India; through the BIG 92.7 FM network.”
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