MUMBAI: Kansai Nerolac Paints Ltd. has established their latest venture ‘Nerolac Colour Styles 07-08’ in association with fashion designer Manish Malhotra.

Nerolac had conducted a research in various parts of the country to determine the relation between moods and colours. The Colour Style Panel consisted of Malhotra, Bijon DasGupta, Kanika Gahlaut, Ajanta Sen Poovaiah, Sanjay Puri and Geetu Hinduja

Nerolac Colour Styles was launched by Malhotra at fashion show depicting the moods with the drapes of various hues, by using this platform to showcase his Fall – Winter Linen Collection.

Kansai Nerolac Paints Ltd, Vice President-Marketing and Sales, Anuj Jain said, “Continuing with the company’s process of offering innovative products and creations into the Indian paint market, we have launched the ‘Nerolac Colour Styles 0708 in association with Manish Malhotra’ that closely relates moods to colors. We have linked the two in a distinctive manner to offer you the latest trends in colors and shades that will reflect your various moods and emotions and will help you to create your own signature style.”

Malhotra added, “It gives me great pleasure in stating that I am associating with the country’s leading paint manufacturing company, Kansai Nerolac. It is good to see that a paint company is now exploring the emotional aspects of consumers while connecting with them. This initiative of Nerolac would help them relate with their consumers on a more humane level. I hope this association of ours will take us both a long way.”