MUMBAI: With his forthcoming release, Jab We Met to hit the theaters on 26 October seems Shahid Kapur is now determined to promote it in a big way. He has dedicated an entire month to participate in the pre-release publicity of this romantic comedy directed by Imtiaz Ali which also stars Kareena Kapoor.

Kapur was away for two months in Canada for his new film with Vidya Balan and could not concentrate on Jab We Met, so he has decided to devote his time this month to promote the film through a series of conferences, interviews, competitions and international events.

Confirms Ali, “It is true that Shahid is looking forward to the film’s release and has kept a lot of time aside for the promotion of Jab We Met . He is an active participant in the marketing meetings and has been in touch with everyone associated with the release of the film to ensure that no stone is left unturned in the publicity.”