MUMBAI: This July MAX brings the 3 Badshahs of the Hindi film industry – Shah Rukh Khan, Salman Khan and Aamir Khan to your living rooms.

MAX handpicks the best of Shah Rukh, Salman & Aamir titles. Starting 12th July every Monday to Thursday at 8pm.

As part of this festival MAX will showcase films like Chak De, Fanaa, Partner, and Dilwale Dulhania Le Jayenge along with other blockbusters.

The festival will be promoted through a marketing campaign in print, television, radio and on ground activities. The festival will feature blockbusters from varied genres which will appeal to a large set of viewers and live up to the brand promise of ‘Deewana Bana De’.