Moser Baer launches Bengali home videos


MUMBAI: After launching titles in Tamil, Malayalam, Kannada, Telugu, Marathi, Gujarati, English and Hindi; Moser Baer India has now launched 75 Bengali home video titles in the market. The DVDs and VCDs are priced at Rs 34 and Rs 28 respectively.

The Bengali titles include popular and super hit films like Sathi Amar starring Prosenjit Chatterjee and Rachna Banerjee; Parama starring Rakhee Gulzar and Mukul Sharma; Barood starring Mithun Chakravarty, Usasi Misra; Ram Lakshman starring Prosenjit, Sandhya Roy; Raasta starring Mithun Chakravarty, Dolon Roy, Raghubir Yadav; Rakhe Hari Mare Ke starring Prosenjit, Rachna Banerjee; Dhanni Meye starring Uttam Kumar, Jaya Bhaduri amongst others. In addition, the company has launched two new Bengali films in home videos for the first time, which include Swapno starring Prosenjit, Jishu Sengupta, Sayantani and Aamra starring Jishu, Parambrata and Nilanjana at the same price points.

The launch of these titles was attended by Bengali actor Prosenjit Chatterjee in Kolkata.

Moser Baer has lined up 35 distributors in West Bengal and stocks will soon be available in around 5,000 outlets, including stationery shops, telecom shops and regular audio and video outlets. The distribution of products is being supported by cycle carts specially developed for the Eastern market, offering quick access to popular titles for the consumers at their homes.

Moser Baer Group CFO Yogesh Mathur said, “With this we complete our launches in most of the key languages, making us the first home video company in the country to have a presence in all important languages in addition to a national presence through Hindi and English titles launched recently. I believe that at these price points, consumers will finally have a chance to ‘Own Tollywood’.”

The Company will be creating the consumer pull and awareness for these Bengali titles through TV campaign starting from next week.

With 18 CFAs, 475 distributors and a dedicated sales force, this division will also set up owned and branded outlets at about 300 locations in addition to its alliances with large format stores. One such Moser Bear Franchise store was inaugurated today at Kolkata at O.P. House, Ultadanga Crossing, which offer the entire Moser Baer range of products in one location in a comfortable atmosphere.