Mr Hot Mr Kool to release digitally in India

Interworld Motion Pictures’ first venture Mr Hot Mr Kool will release on 19 January 2007 all over. In India, only the digital prints of the film will be released.

Mr Hot Mr Kool is directed by Parto Ghosh and stars Zulfi Sayed, Yash Pandit, Samiksha, Priya and others. It is a romantic comedy targeting college-going youth and young professionals.

Says Interworld managing director Manmohan Gupta, “Interworld has decided to produce around 15 movies in a year, which will be produced keeping the target audience, trends in cinema and towns with digital theaters in mind. India, the second fastest growing country in the world, has 70 million people earning more than Rs 8,00,000 per annum. As per market predictions, this number should double in the next three years. India is a young country with 65 per cent of the population being below 25 years of age. That underscores our strategy. We are still deciding the number of theatre chains we will target, but we have already recovered the costs from our first venture.”

Interworld CEO Rishi Mittal adds, “We have our own digital platform “DigiCine.” It is the only one in India, based on high-end technology and provides an opportunity to show movies broadcast by various digital cinema operators in the same theatre in different shows. DigiCine is end-to-end Digital Cinema Solution. Our equipment is fitted with high precision and fit to work in extreme Indian climates. We have designed equipment like digital servers and projectors to suit the Indian environment and needs, and have them manufactured in Norway and Singapore. We are India ‘s first Digital Cinema company certified with ISO 9001:2000.”

Mittal adds, “We are busy selecting and finalising theatres in Mumbai, Delhi and UP circuit for upgradation to show movies in digital mode. The distribution of movies to these theatres will be via satellite mode.”

“We are the first company in India to present the pay-as-you-use model for theatre owners,” he claims, adding, “The Indian market is huge as more than 15,000 theatres need to be upgraded in the near future.”

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