MTV Roadies ties up with Chandni Chowk to China


Starting 29  November at 7 pm, MTV Hero Honda Roadies: Hell Down Under will premiere on MTV. MTV Roadies has tied up with Akshay Kumar – Deepika Padukone starrer Chandni Chowk to China. Raghu and Rajiv, along with Padukone flagged off the journey to Australia.

MTV India general manager and senior vice president creative & content Ashish Patil said, "Set your timers to 7 pm and take cover as MTV Hero Honda Roadies is about to detonate in your living room with what promises to be the most explosive & thrilling season till date with two bad ass brothers – Raghu & Rajiv – joining the ride to handpick the bait for sharks & crocodiles in Australia. It’s surely going to be hell down under!"

The stakes have been raised to Rs 1 million (Rs 10 lakhs) and instead of 13, this time round there will be 20 participants. Raghu’s identical twin Rajiv Laxman will join him on the show.

Padukone said, "It’s great to be associated with Roadies-Hell Down Under, I watch the show myself and think it’s a complete blast! Chandni Chowk to China also boasts of a similar thrilling journey that you will have to wait and watch out for! I wish all the Roadies the very best of luck, I think they’re going to need it!"

Hero Honda Motors senior vice president sales & marketing Anil Dua said, "Hero Honda has been associated with MTV Roadies since its inception, and we have seen the show grow in popularity and its been a terrific journey year after year! It’s only befitting that Hero Honda -as the most popular two wheeler brand in the country- is associated with the most popular youth program. As Roadies goes hell down under this time, Hero Honda promises a new reason full of attitude, fun and excitement that only gets bigger each year! We are certain that the roadies are sure to get the side of their lives, karizma’s will make this journey even more exhilarating."

MTV Roadies format is the first Indian reality show format that is going to be syndicated abroad, in Pakistan.