Mumbai: MY FM launched its ‘Super Mall’ as part of its 1 April fool’s situation. Listeners were invited to attend the opening of the best mall of the city through aggressive on-air and print campaign. As listeners thronged the site of the mall, 94.3 MY FM revealed a funny on-air property on ‘mall crawlers’ called ‘Super Mall’.
Super Mall is MY FM’s new station property. It is next in series to the funny on-air properties of MY FM like Critic Roshan, MY FM Re- Sholay, Current Ali Khan and Hazam Nahin Hua. MY FM listeners across its 17 stations love these funny properties.
On 1 April listeners had a funny on-air property named ‘Super Mall’ that depicts a typical situation inside the mall and tickles your funny bone with the most perfect pun on ‘mall rats’!
Synergy Media Entertainment business head Harrish M. Bhatia said, "With the increasing number of radio stations thronging each city, radio stations have to keep its listeners hooked in novel ways. MY FM launched the on air Super Mall as a pleasant and naughty surprise for its audience. Everyone got a space on air to hang out just like in a regular mall and it was a pleasant way of celebrating Fools Day!"