Mumbai: Essel Group’s DMCL (Digital Media Convergence Ltd.) launched its entertainment portal myPOPKORN.com. The portal was launched by Essel Group chairman Subhash Chandra.

 

Talking about the group, Chandra said, "Having introduced innovative measures in the field of entertainment, an entertainment portal is an obvious next step for us. I am assured that myPOPKORN.com will be a great hit amongst web users not only in India but also internationally."

 

myPOPKORN is a video-driven portal that offers an interactive multimedia experience. It will include webisodes of television shows, latest Bollywood and Hollywood promos, exclusive movie clips as well as current national and international news. myPOPKORN will include Web 2.0 utilities like blogging, personalization and social networking possibilities.

myPOPKORN also aims to launch a MyStage section where users can achieve instant stardom by showcasing their singing, acting or any other talent by simply uploading their videos.

 

DMCL CEO Ishwar Jha said, "The portal has been launched keeping the popularity and demand of Indian content globally. Our research reveals that there is a huge group of Indian viewers whose needs are still underserved. We are trying to meet with these demands through myPOPKORN.com."

myPOPKORN.com has tied up with broadcasters such as Star India, Sony Entertainment Television & Zee Network for showcasing their television content on the web to make it available to an international audience.