MUMBAI: Global advertising agency network McCann Erickson has promoted its senior creative director and national film head, Naren Multani additionally as film chief, South Asia.

Apart from the India, Sri Lanka, Pakistan and Bangladesh offices will also now draw upon Multani as integral resource.

Says McCann Erickson India executive chairman Prasoon Joshi, “Naren has immensely contributed to the growth and reputation of the company. His talent, commitment and passion have been more than evident in our final product. In fact he has redefined the manner in which film departments within agencies were looked at. The proactive, dedicated and zealous film department that we have today stands testimony to the efforts that have gone in by Naren and his team to make it the best in the Industry today.”

Multani led the creative production workshop in Sri Lanka most recently where all the McCann Erickson offices in South Asia participated. He also has recently aided in Singapore for an important project of the company.

“I am positive that he will bring in the same level of skill and passion to enhance our regional offering and add immense value,” adds Joshi.