Mumbai: NDTV Imagine will now be available on the Watchindia.TV platform. WatchIndia.TV is focused on bringing Indian content to the Indian diasporas. Viewers from across the globe can now purchase NDTV Imagine on WatchIndia.TV as a standalone channel for $9.99 per month.

EVP business operations and content syndication Gaurav Gandhi said, "We are excited to partner with WatchIndia.TV to make NDTV Imagine available on its platform. This association is an important step in our overall plan to explore new distribution avenues for our content and to reach out to a whole new base of audiences from across the world."

WatchIndia offers over a dozen channels with multiple packages from $5 -$25 per month all catering to the wide variety of interests. WatchIndia.TV has the largest selection of Indian content anywhere and plans to continue to add up to 50 channels by mid 2009.

Watchindia.TV’s purpose is to offer Indian content to NRIs worldwide. "It is our job to have a finger on the pulse of Indian TV, new channels and hot shows, and we are very excited to have India’s popular GEC NDTV Imagine as a partner," said WatchIndia.TV spokesperson Tripti Singh.