Ocher Studios uses HP to implement 2K digital video format

    MUMBAI: HP has deployed HP StorageWorks MSA storage disk arrays to enhance production processes of animated films and minimize service interruption at Soundarya Rajinikanth’s visual effects company Ocher Studios.
    Ocher Studios uses the HP StorageWorks 2000fc Modular Smart Array (MSA2000fc) to simplify the process of managing high-end digital content. The MSA disk array helps Ocher move to an environment that uses 2K digital, a high-resolution digital video format that provides twice the resolution quality of high-definition television. This format, with a 2,048 × 1,080 resolution, generates enormous amounts of data compared to traditional HD formats that feature a resolution of 1,920 x 1,080. The MSA2000fc ensures the production team can easily store and retrieve these large data files.
    The animation industry in India is estimated to reach $1.163 billion by 2012. Ocher is the first visual effects post-production studio in India to produce feature-length three-dimensional (3D) films in the 2K digital format. The HP MSA2000fc array enables Ocher to directly maintain the high-resolution quality essential for the 3D film industry. As a result, the 3-D effects of Ocher’s debut animated film Sultan the Warrior starring Rajinikanth, is being developed and managed in-house.
    "Our team is determined to create the next generation of digital animated films and for this we needed a storage solution that would grow as our requirements changed. We are delighted to work with HP. Their unparalleled technology experience and resources will help us to achieve our business goals. The HP MSA2000fc array has made storing and retrieving data effortless by streamlining the post-production process so we can meet the creative needs of filmmakers as well as today’s competitive image quality demands," said Ocher Studios managing director Soundarya Rajinikanth.
    The MSA2000fc high-performance storage array is ideal for small and midsize businesses with data-intensive workloads as it is an affordable solution that meets high availability and scalability needs.
    "Customers demand cost-effective, scalable storage systems that can easily meet their changing requirements. The HP MSA2000fc disk arrays are ideal for customers that require both high availability and scalability," said HP India country manager, HP StorageWorks Division, Technology Solutions Group Prakash Krishnamoorthy.
    Ocher Studios chief technology officer Ravi Kumar added, "HP understands the needs of our industry and the kind of relationships we want with our technology partners."
    Ocher also deployed HP ProCurve 10GigE Networking core switch and 8Gb/s FC switches, HP ProLiant DL380 G5 servers and HP Workstations.