MUMBAI: Paramount Films of India released their latest movie Shooter on 13 April.
The unique thing about the film is that for the first time ever in India, the movie will be showcased with English sub–titles in theaters across the country. Shooter stars Mark Wahlberg, Michael Pena, Danny Glover, Kate Mara, Elias Koteas, Rhona Mitra, Rade Sherbedgia and Ned Beatty.
A study has revealed that most of the viewers of Hollywood films, while watching original DVD’s at home, switch on to the sub-titles mode. This helps them relax and not strain trying to follow complex films. Subtitling will also help viewers with impaired hearing enjoy the effects in the theaters.
Paramount Films of India marketing manager Jacinto Fernandes said, “We understand lingual disparities across the globe, and hence we are taking this one step forward to enable our viewers to get a better feel of the film. This initiative will bring in a new experience in film watching and one would not have to strain to understand the heavy accented dialogues in the movie.”
Tests have shown that when language used, is displayed in text, it greatly improves comprehension, particularly when the language is second language for the audiences. Viewers who have difficulty in following heavy accents and almost inaudible dialogues will benefit with the subtitled version films.
